Choose categories you want to post for the week. Categories like
- products that serve your customers,
- ideas that encourage people to book, and
- stories about people who might be interested in joining your team.
Talk about your business without “selling.” You are personalizing you and your brand.
Create Graphics around your categories. Choose photo topics to help you plan your photos or graphics for each of the categories. There are two ways to do this. Take your own photos and upload them to Canva and create graphics with your brand colors. Or buy or use free stock photos from places that have pictures that match your categories. Some of the photos I recommend
are
- work place related, your office, your lap top phone, where you work from.
- Lifestyle related, drinks you love like coffee, tea, exercise.
- Product related, (many graphics supplied by your company work.)
- Photos of experiences you have in your business with people.
Use a scheduler. I find this to be the most useful tool to help me stay organized with my social media. I use Cinchshare which I love because it allows me to post on ALL the platforms (except Pinterest.) I am an affiliate if you’re interested in learning more click
here. Cinchshare also offers free graphics and batching for parties.
Some people plan their WHOLE month ahead, but for me, I have found, the best time for me to schedule is every week. I do this with my Sunday Planning ritual and find that I’m actually planning out a month ahead. That’s because I use the next
step…
Repurpose your content. This is the most valuable part of using social media to help you show up and be visible to others.
- Only a small portion of your audience sees your content, so you can repeat the same content in the weeks, months ahead.
- You can take ONE graphic and write many different captions that attract people to learn more about your business.
- You can take the same graphic and use it in stories and add a sticker or gif.
- You can take ONE graphic and use it in a blog post.
- You can write a blog and split into many social media posts, stories, videos.
- You can go to your BUSINESS profile and turn it into 10 social media posts.
- You can take one piece of video and turn it into many posts.
- You can take one POST and turn it into a LIVE VIDEO.
- You can break your party posts into LIVE videos to attract people to want to book.
And my most favorite thing of all….
ON CINCHSHARE, they have a “history” where you can type in a words like “goal planning” and it will take you back to all the posts you did on that subject and you can re-purpose them back using new captions and stories.
Get organized with your Planner. In the Direct Sales Planner we start with a grid for the month. You look at important dates, choose your categories and themes to schedule. There’s a space to write down CONTENT ideas and a space to write your social media
tasks.
Don’t let social media put you into overwhelm! Remember, it’s a tool to help you be more VISIBLE with your business. It’s also a tool to communicate with your customers, hostesses and team members.
Use it as a tool. Schedule your time to post and most of all don’t feel like you’re drowning, not keeping up. Remember most of all… your most important tasks for your business are
- Make sales.
- Hold parties,
- Have many recruiting conversations.
If you want more help on using social media, or how to “use” social media to grow your team then book a 30-min complimentary chat.
BOOK HERE
Sending Love and Aloha from Hawaii today…
