Hi .

 

It’s Wednesday, not Friday, and I’m popping into your feed this week as I’ve decided Wednesday works better for me and my team.  So, I hope you’ve white-listed my email mymentorbiz@gmail.com so you don’t miss one issue.  Each week, my goal is to share a valuable secret with you on how to grow a successful and profitable direct sales business.

 

This week has been pretty “wild” and “hot!” Wild, because I’m preparing two brand new courses to provide value for you to GROW your team, and “hot” because, well it’s just been so dang hot in Waimea.  We  live at 3,000 feet above sea level and it’s usually cooler, misty rain and even quite a bit windy.   I rarely wear short sleeve tops because the temperature is about 70-75 degrees most of the year!  But lately, we have been in the 80’s and it’s hot!  I grew up in the outback of Australia in 100 degree weather in the summer, so I really shouldn’t complain.  Anyway, that’s my story and I’m still hot!  How hot have you been this summer?

 

Today, I want to share with you my 5 Creative ways to expand your business.   The first one is a block-buster if you truly want to grow your business.  

 

One of the most important areas I find direct sellers miss in growing their business is not allocating time to generate new circles of business on a consistent basis.  If you get to a point where your run out of customers and hostesses, then it’s time to get out and meet new people.  You can’t keep going back to the same people over and over.  You have to have a strategy to expand your business with new customers and new hostesses on a consistent basis.

 

In today’s world, we work on the HIGH tech of connecting with people, but you must also include the HIGH TOUCH in meeting people face to face.   A client of mine just finished up a 3-day Trade show and her results were exceptional.  That’s because

•  She made the commitment to invest in herself.
•  She prepared ways to capture people’s information.
•  She understood the value of building relationship first at her booth.
•  She worked on her approach as people arrived at her booth.
•  She was willing to give out prizes with drawings to get people to come back to her booth. 

Consequently, she got over 30 solid leads from this event.  Let’s look at how this could work for you….

 

#1 Turn Trade Show Contacts into Bookings, Sales and New Recruits. 

I use the word Trade shows, but it could be Vendor events, Small Craft Shows, Holiday Fairs, Health and wellness fairs.  The key is you have to be committed to participate in these events. If you make this commitment, you are very serious about growing your business. I use the word serious because it participating in these events is an investment and you have to know how to get results from these events.  I grew my business big time from doing these events.  

 

 

 

 

 

 

Two valuable secrets to have success in expanding your business doing these events are

• Learning how to “work” your booth.  By that I mean knowing how to greet people and start up a conversation without pushing your products down their neck.  When you learn this skill you will stand out and be exceptional at every event.  Building relationships is the most important skill to learn doing these events. When you build a relationship and you ask someone (you’ve just met) for their email and permission to join your VIP customer group, you’ve captured a moment of the beginning of a relationship. Then, you keep in contact and convert them to buy, then be a hostess and that’s when your business expands.  A new hostess introduces you to 10 new people who will become customers and hostesses.  And through all this relational selling you will find someone who wants to join your team.

 

• Second secret is in the follow-up.  If you don’t follow within 24 hours, you may as well not have invested your money in this event.  Yes, you can follow-up later, but don’t expect much business.  Within 24 hours this person will remember you, especially if you greeted her at your booth differently than any other person at that trade show. In the follow-up you want to be prepared to connect and chat about your discussions at the booth.  Thank her for connecting at the booth and let her know you’re excited to share more information through your upcoming newsletter. 

Somewhere in between meeting her at the booth and following up, she may have bought something at your booth, or agreed to book a show, or you’ve simply built a new relationship.  The point is you’ve entered into your lovely funnel of sharing and helping her with your beautiful products and you’ve expanded your business.

 

The second creative way to expand your business that I recommend is holding Fundraisers. 

 

Fundraisers will not only expand your business, they will get your name out in the community.  I recommend offering two different fundraisers.  You can find this information and the other 3 tips on my blog this week here.

 

 

I hope you like this WEDNESDAY touch with you!   Next week, I’m working on my top books I recommend for my coaching clients.  These are books you’ll refer to over and over again.

 

Hit reply, if you have a particular topic you want to hear more about to grow your business.  You know how I LOVE to hear from you.

 

Love & Success,

 

 

 

 

 

 

 

Gale Bates,  Your “Make the Leap” Mentor

 

PS.  I offer FREE training in my Facebook group twice a month.  This month I shared a strategy to increase your sales at your parties.  It’s a beautiful community, come join us here.