Lead With a Solid Recruiting Campaign
Leaders, heads up! October is known as the most productive month of the year in direct sales. It is the best time for you, as a leader, to help each team member achieve year end goals. It is also the BEST time to make a big shift to expand your team and your income. It was October when I realized it was time to create a specific recruiting campaign that led to enormous growth in my million-dollar team.
Campaigns are simply planning an organized course of action to achieve a specific goal. I have many campaigns in my arsenal that help my clients focus on making shifts in their business. Campaigns like
- Catalogue campaign
- New Hostess campaign
- Money management campaign
- Team booking campaign
Today I want to share a simple three step recruiting campaign that I work with many leaders in my
coaching business. This campaign also led to a shift on my own team that gave it explosive growth. I hope you get excited to implement some of these steps and find growth in your own team.
A Three Step Recruiting Campaign
Step #1 See the People.
When team members aren't recruiting,
it's because they don't know how to identify a prime prospect and they don't know how to approach them. This a major part of recruiting especially today. It seems like people get bombarded on social media with lots of "join my team." Some consultants are taught to ask "everyone" at the party, and I think this makes you appear like a pushy sales person. Work with your team on sharing with them the importance of "friendship first." When you take time to get to know people and
build rapport, you build a relationship. Remind them to build friendships and teach them the skills of identifying "who" is a prospect, and they will "see the people" who have a reason to join.
To help my team "see the people" I created an incentive called "The Scout Report." My scout report incentive was to "see" FIVE
prospects every week. They had to write FIVE names on my incentive flyer along with the reason why they thought each one was a great prospect. Then I challenged them to invite these prospects to our opportunity call or our team meeting to share the business opportunity. As they became more confident with this skill, they got excited because they were now recruiting more often.
STEP #2 Offer
consistent Opportunity meetings
One of the key areas of leadership is consistency. When you're consistent with your meetings, your training, your coaching calls, you build confidence and unity. Offering a place for the team to invite prospects to hear more about the business consistently, either a teleconference or "live" meeting, builds confidence and helps team members feel comfortable sharing information about your products, company
and opportunity.
Offer a Team Opportunity CALL at the same time and the same day, either weekly or monthly. Once your team members "see" the people, encourage them to invite them to your opportunity call each week. I created a special team postcard with the number and time of the call for my team to hand to prospects.
Hold a Team Opportunity EVENT at the same time and the same day every month. It's this consistency that will fill up your meeting with many prospects. I offered this event once a month, and also offered it thirty minutes before every team meeting.
If you've moved into a leadership role recently, then take the time to learn how to hold your own
opportunity calls. It is a key factor in leading your team in this recruiting campaign. One of my clients began her team opportunity call with just two people, she now has over 100 people on her call each month. She never missed a month and now delegates her top leaders to lead the call.
