What’s especially exciting about this week’s interview is how it came about.
I had never met Carla or even heard of her business before she reached out. She told me she’d been chatting with another entrepreneur I featured—Gwen Bortner—and wanted to be part of the series.
Here’s the very professional pitch Carla sent me:
"Hi Gale, I’ve been absolutely loving the episodes of the “Entrepreneurs who work from home” video series so far – especially the one featuring my friend, Gwen Bortner! It’s been so refreshing
to hear real conversations that help entrepreneurs move past overwhelm and take aligned action toward their big goals.
I’d love to contribute to the powerful conversations you’re having by joining you for an episode on a topic I know your audience will find valuable; “Prepare your business for the Unexpected by Understanding your Finances.”
Here’s what we could cover in our conversation:
- How managing cash flow
creates stability and supports massive action
- Why financial forecasting is key to hitting big bold goals
- How to demystify your numbers so you can make smart decisions with confidence
- What happens when you don’t prepare—and how to avoid those pitfalls
Your series empowers entrepreneurs to focus on what really matters. My goal is to bring a practical, empowering conversation to your audience around building
financial resilience as a tool for confidence, clarity, and action.
Thank you for taking the time to consider a collaboration. I believe in true collaboration and supporting each other. Looking forward to hearing from you.
– Carla Titus"
Carla’s message is a great reminder of something many entrepreneurs overlook: the power of
referrals.
Clearly, Carla and Gwen have built a strong connection—strong enough that Gwen encouraged her to reach out to me. That one recommendation led to a meaningful conversation and now, an upcoming episode that will serve so many of you.
In the book Referral of a Lifetime by Tim Templeton, there’s a line I quote to nearly every coaching client:“It’s
not who you know—it’s who your clients know.”
Yet for many entrepreneurs, asking for referrals feels uncomfortable—even painful. You might feel like you’re imposing. That discomfort often leads people to avoid asking altogether.
But when you approach someone professionally, like Carla did, it doesn’t feel like a burden. It becomes a collaboration.
Your call to action this week:
Take one bold step toward collaboration. Think of someone in your network—maybe a colleague, a past client, or even someone you admire from afar—and reach out to them. Make the move. Collaboration doesn’t have to be complicated or formal. It just starts with a genuine message—like Carla’s—that opens the door. You never know what opportunities will
follow.
And if you’re looking for inspiration, make sure to watch Carla’s interview when it goes live tomorrow. She shares how financial clarity can unlock your next level of growth—and it all started with a single message.
