Here are a few takeaways I know you'll love:
“Sales is service." If talking about your business feels awkward, Caterina reframes sales as a way to serve. She’ll show you how to build influence, improve your systems, and use
speaking to attract clients.
Curate your client community. Caterina intentionally surrounds herself with positive, mission-driven women. You’ll learn how to attract clients who energize you—not drain you.
Track what matters! Caterina tracks her
speaking gigs, reach outs, sales calls, and “circle backs.”
What is a circle back?
It’s when you circle back to people you reached out to who never got back to you. Think about it, there must be at least a dozen people on that list.
Caterina shares how she tracks each of these stats to hit
her monthly $100K goal. Whether your goal is 1K, 5K or more this kind of specific tracking is so powerful.
My challenge to you this week:
Make 15 circle backs. Reconnect with people you’ve already reached out to—you might be surprised
what comes from it.
Reply back with your results. Remember, when you're circling back you're selling with service!