Aloha Friends, 

It’s been a whirlwind week and I know you’re probably going through it too.  To slow down, I take a spin through my garden and dead head a few roses and water the plants that need it.  It takes about 15 minutes and I feel like I have time to breathe and think about the next thing to get done.  This week I was gifted with a beautiful new potting bench from my gardener.  I feel so blessed to have such a talented man as my gardener and it was a good story to put on Instagram.

One of my BIG GOALS for 2023 is to grow my email list.   It’s one of the THREE GROWTH GOALS I work with my coaching clients.  We work on … 

REVENUE GOALS

LEAD GENERATION & SALES FUNNEL GOALS

SYSTEMS & PRODUCTIVITY GOALS

We are bombarded with social media tips, solutions and courses on growing our social media platforms, we forget there’s a simpler (less techie) way to connect with your customers.   

That’s sending them a simple email that provides a ton of value that lets people get to know the REAL you.   

You may be posting all over twitter, Instagram and Pinterest, and I don't get to know you if I'm not your friend or following you, but when you receive this email in your inbox every week, there’s a connection!  And that connection deepens  when I receive an email back from many of you with a special message that resonated with what I wrote about.

I like to call my emails a “Letter to my friends.”  Here are three steps to get started with an email list!

HOW DO I START?

Choose an email provider. I recommend MAILCHIMP if you’ve never sent an email to your list.  It’s simple, it’s free with under 2,000 subscribers.   Another good one is FLODESK which has a few more features. Even if you don’t have a website you can create a sign-up page with a link you can share.   There are many email providers, choose the right one for your skills.

HOW DO I GET PEOPLE ON MY LIST?

The best way to get people on your list is to simply “ask” them in multiple ways. 

• Ask with posts on social media.
• Ask at Networking events 
• Ask at Vendor Events with a clipboard sign-up sheet
• Add a pop-up box to your website
• Create a FREEBIE or Lead Magnet.  Your FREEBIE must give VALUE. This can be a cheat sheet, a play list, a recipe or a list that gives your perfect customer a result.    My main Lead Magnet is my 90-day Goal Playbook.  If you follow this method over 90-days, you have a road map to achieve a goal in 90-days.
• You can make these as pdf’s, workbooks, or printables all on Canva. Make them with a strong solution to your customers problem, they will want to download immediately.

WHAT SHOULD I WRITE ABOUT?

Think you’re writing to a friend and write about your products, your services, how you run your business, and what's happening in your life.  Think of the friend, the perfect customer you want to have a conversation with and share great stories that will be of value to her.