Have you ever asked yourself, “Should I
email my clients more often?”
The marketing gurus say email marketing is one of the best ways to drive business and is one of the most powerful tools to building relationships with your clients, and is the most effective way to stay in touch
with your customers and clients.
Social media is fleeting and you have to rely on algorithms for people to see your posts, stories, reels, videos and more. Here’s why staying in touch via email is so important and
influential…
Top of mind! When you send regular emails and check-ins with your clients or followers you are ensuring that your business stays front and
center in their minds.
Personal Connection. Email is a powerful way to grow relationships with your followers. Sharing value and stories about you and your business allows
you to create an emotional connection that leads to engagement and sales.
New Followers. When you’re “touching” your clients with a consistent email schedule, they will
stay subscribed and look forward to receiving the valuable content you deliver on a regular basis. This helps you grow your list.
Referral bonus. You’ll become the
talk in circles of business because people love your content so they’ll refer you and spread the good news.
Increase Sales. Receiving regular emails your followers look forward to your offers and this becomes a
powerful tool for generating revenue.
Stand out from the Crowd. If you share a ton of value and appreciate the relationship you have with your clients, you will set yourself apart from others and people will LOVE receiving special
tips to their inbox every week.
So, the answer is clear
You
absolutely should be emailing your client list on a regular basis. Not only will it benefit your business, but it will also benefit your audience by providing them with valuable content. Most of all you are building a strong, personal connection with them.
However, you may be saying, “what do I write about?” If you need an answer to this question, hit reply to this email and I’ll help solve that problem for you.