10 Ideas you can email your customers.

Published: Wed, 07/13/22

Aloha Friends,

Summer is in full swing and I’ve been entertaining house guests from Australia. If you talked with me today, my accent would probably be much stronger. We are spending a lot of time at the beach. Here’s my favorite spot. This is to make you think about taking some time to relax and find time for YOU!

If you need inspiration, you’ll LOVE the exercise I recommend on MY YOU TUBE channel this week, to DECLUTTER YOUR MINDSET.

GO HERE TO LEARN THESE TIPS

Today, I want to remind you of the power of email marketing. Some of the biggest sales and bookings can come from a simple email. My OWN customers newsletter went out every month and some of the responses were

I am ready to order that outfit.
I’d like to book a personal fitting appointment.
I think I’m interested in looking at your business opportunity.

Unlike social media where the algorithm determines who will see your posts, sending a newsletter via email gives you a direct line of communication to your customers. When you take the time to write and land in their inbox they usually open and read your communication.

Of course, the most important thing is to ADD VALUE. Make your newsletter so interesting they will want to OPEN the email and read. Another benefit is having access to data. If you use an email marketing platform like Mailchimp, Convertkit or Flodesk, you can see how your customer list is growing. You can target specific customers for a sale and even send a specific email to those who attended parties.

So, what do you write in your customer newsletter? I recommend covering the basics but mix it up with stories and interesting facts so they aren’t bombarded with BUY products and BOOK parties every time.

10 ideas to include in your customer newsletter.

#1 Product Solutions. Share the answer to their problems that your products solve. Make it interesting so someone thinks, “I never knew that.” And they’ll want to try the product.

#2 Create a Survey. One of the best ways to create engagement is to ask your customers questions. Keep them short and have a purpose of what they love most about your products or what is the best thing they liked being a hostess.

#3 Invite them to Hang out with you on Instagram. Share one of your recent posts that is educational and give them the link to click and learn and ask them to follow you. Here's an educational post from my instagram.

#4 Create a Freebie CHECKLIST. Come up with 10 tips to help your customer. This is one of the best ways to gather new clients. My FREEBIE in fashion was “10 Ways to Flatter your Figure.” If you want to learn how to create this highly profitable marketing tool, DM me on Instagram for my next class on creating a FREE lead magnet.

#5 Invite them to join your VIP Customer Facebook group. Share the value and what videos and freebies you offer in that group.

#6 Share stories. Customers love to read stories about your life and the connection between managing your business and your life. Here’s a story I shared in my Fashion Tips newsletter:

“I’ve been researching fashion this month and I recently read about Josephine Bonaparte. She was a woman of influence. Josephine was fastidious about grooming. She had a personal pedicurist, manicurist, masseuse, and hairstylist. She had 4 maids a personal servant and a wardrobe mistress attend to her daily. Makeup. She cared for her skin using face masks, emollients and astringent cleansers. To enhance her features she used face powder, rouge & skin whiteners. She purchased the famous Marie Antoinette pearls for 250,000 francs and to raise the money she had a sideline business, secretly trafficking in army contracts. On the day she was crowned empress, it was claimed she outshone her entire entourage. She was a woman of energy, foresight and determination.”

#7 Share favorite Books. I love a great book list and your customers do too. Share what you’re currently loving and ask what they are reading too. Here's my latest blog post on 5 books I recommend you read this summer.

#8 Check in and request a reply. They get tired of seeing, buy this, buy that. Be genuine with a simple, “Hey, how are you?” This one question is a great potential for conversation.

#9 Highlight a Hostess. With her permission, share the details of the party. What she did to get the “right” people to the party. How they had so much fun, what they learned and the rewards your hostess received.

#10 Create a quiz. Everyone loves a good quiz. This is great research to find out what your customers love about your type of products. I have a quiz about Finding the Gap in your business. Here’s the link.

I recommend you send two customer emails a month and remember when you write them, think you are writing to a friend. When you write to a friend it makes your customers feel like you are interested in them.

ARE YOUR READY SEND YOUR CUSTOMER NEWSLETTER?

Reply to this email if you have a question about a customer newsletter.

Love & Aloha, Until next week...

Gale Bates, Your "Accountability” Mentor

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