THE POWER OF A PRIVATE APPOINTMENT
Last week I shared with you my “Be the First” concept in growing a ton of new customers. If you missed that here is the LINK to go back and read it.
It was late Tuesday night when I got the call from a networking friend. “Gale I’m desperate, I need a sub for tomorrow for my group. Would you. be available? It’s lunch in the Tech Center.”
I was available and I wanted to help out my friend. You see networking is about building friendships, not contacts, and this friend was a busy realtor who I had met at a networking event and continued the conversation over coffee after our first meeting. We became REFERRAL FRIENDS, not just contacts !
MAKE FRIENDSHIPS, NOT CONTACTS!
I arrived at the luncheon ready to connect and found there was a whole table of people but they were all MEN! Not one woman. Remember, my business is women’s fashion. However, I confidently shared my jaw-dropping introduction which I’d mastered to attract people who wanted to get to know more about me and my business. Getting ready to leave, one guy said, “You have exactly what my
wife needs, can I get your information?”
That ONE conversation led to a powerful one-on-one appointment. I contacted his wife, we scheduled her appointment and she became my next recruit, my next team leader, and eventually my next manager!
What was the power in the one-on-one appointment?
CONVERSATION
When you have the opportunity to have a one-on-one conversation with someone who’s already interested in your products, you’re building a friendship. You’re asking questions, you’re getting to know this person on an intimate level because it’s you and her!
My goal at every private appointment was to get a booking, not a sale! In fact, I would deter people from buying and point out the benefits of gathering a few friends together and getting her outfits at a great discount.
