And of course, planning for the most exciting shopping day of the year! BLACK FRIDAY!
There are so many GREAT reasons to plan your Black Friday event. Of course, the main reason, it will give you a nice cash injection into your business. It also gives you the opportunity to stand out from the crowd on service. Your customers will keep coming back to you when they are spoiled from your Black Friday offers.
However, one of the BIG BENEFITS in holding a Black Friday event is the NEW customers who are introduced to you and your beautiful products. These NEW customers give you their email address to buy!
When mapping out your Black Friday event, think about your offers. Put yourself in in the shoes of your best customer who will say, “I need that.”
- What bundles could you create that would be extremely appealing to your best customers?
- What Discounts will you offer? What price would create a sense of urgency for them to buy?
- Will you have one SPECIAL basket full of your products?
- How will you promote your Black Friday event?
- What marketing program will you set up?
- How long will your Black Friday specials last? What will be your start date and end time?
These are questions you need to write down. Of course, I’m here to help you do that with my latest Black Friday Checklist, just for you.
